Hi, I'm Gary. The Software Ninja.
I test the software so you don't waste money on the wrong tool.
I run paid ads, GA4 and Shopify for real businesses. Every tool here, I've signed up for and used myself. You get my honest verdict, cons included.
Paid media, GA4 and Shopify, on real client accounts
Gary's picks
If you only read one thing: the tool I'd choose for each job right now.
Email marketing for small business
[PICK]
“[One line in your words on why]”
WordPress page builder
[PICK]
“[One line in your words on why]”
Email for Shopify stores
[PICK]
“[One line in your words on why]”
Watch me test it
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MailerLite vs GetResponse: I tested both
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Elementor review: is the free version enough?
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GetResponse review: who should skip it
Find tools by job
Why listen to me?
I'm a self-taught marketer and developer based in South Africa. I manage Meta, Google and TikTok ads, set up GA4 and run Shopify and WordPress sites for real businesses. I see which tools pay off and which just add another monthly bill.
✓ I only review tools I've actually used
✓ Every review lists who should skip the tool
✓ If a tool gets worse, I update my verdict
Get my Small Business Marketing Stack
The exact tool I'd use for every marketing job, on one page. Plus my new reviews when they drop.